Erik Hanberg
During today’s class we had guest speaker and South Puget
Sound entrepreneur Erik Hanberg talk with us. I really enjoy that this class
affords us the opportunity to speak directly with individuals who are working
in the entrepreneurship field and get insights directly from those who have
learned the ins and outs of this profession already. Erik had a great many
points that he got across, but I think the one that stuck with me the most was
that while entrepreneurship starts with an idea or passion, that idea may not
be the vehicle that ends up making you money. Erik had an interesting thing happen
when he decided to pursue a book writing project; he couldn’t find a publisher.
This problem was something that he took it upon himself to solve and decided to
become self-published. This of course was the more difficult path, but it ended
up being the catalyst to start his self-publishing company which is now the
main source of his revenue stream. He was able to recognize that there was a
problem within the industry that he felt he could solve with his solution and
more importantly he was able to recognize that the solution itself should be a
company in its own right. The idea to write a book was still there, but the
“golden idea” wasn’t the book but rather the way to publish his as of yet
un-written book.
In this field there will be obstacles, and those obstacles
must be solved to move forward. To become a successful entrepreneur we must be
able to recognize where those obstacles may be opportunities to capitalize on.
The world is full of problems, and if we have the know-how or the drive we can
solve them and possibly make a little bit of money for ourselves in the
process.
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